Privacy Policy

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1. Introduction

MicroVida values the privacy of its users and is committed to protecting their personal data. This Privacy Policy explains how we collect, use, store, and protect users' personal information when they access and use our services, in compliance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679).

By using the MicroVida website (www.microvida.pt), the user agrees to the practices described in this policy.

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2. Data Collected

2.1. Data provided directly by the user

• Full name

• Email address

• Phone number

• Delivery and billing address

• Payment data (credit cards, electronic payment methods, etc.)

• Dietary preferences (when applicable)

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2.2. Data collected automatically

• IP address

• Device type and browser

• Location data (when authorized)

• Browsing history and platform interactions

• Cookies and similar technologies (see Section 7 on Cookies)

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3. Purpose of Data Collection

• Providing our services, including meal ordering and delivery.

• Managing user accounts and personalizing the shopping experience.

• Processing payments and managing invoices.

• Communicating with users, including customer support and sending order notifications.

• Sending newsletters and promotional communications if the user has given consent.

• Continuously analyzing and improving the platform by monitoring browsing behavior and optimizing our services.

• Complying with legal obligations, including fraud prevention and tax requirements.

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4. Data Sharing with Third Parties

MicroVida does not sell or trade users' personal data. However, we may share data with third parties under the following circumstances:

• Logistics partners for the delivery of ordered products.

• Payment platforms for processing financial transactions.

• Technology service providers, such as web hosting, technical support, and data analysis services.

• Legal or regulatory authorities, whenever necessary to comply with legal obligations or respond to legal proceedings.

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5. Data Retention and Security

MicroVida adopts technical and organizational security measures to protect data against unauthorized access, loss, alteration, or destruction. These measures include data encryption, firewalls, restricted access, and continuous system monitoring.

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6. User Rights

• Right of access – Request a copy of the stored personal data.

• Right of rectification – Correct inaccurate or outdated information.

• Right to erasure – Request the deletion of personal data (except when required to be retained for legal obligations).

• Right to data portability – Receive personal data in a structured and transferable format.

• Right to object – Object to the processing of personal data for marketing purposes.

• Right to restriction of processing – Restrict the use of personal data in certain circumstances.

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7. Use of Cookies

The MicroVida platform uses cookies and similar technologies to enhance user experience. Users can manage or disable cookies in their browser settings.

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8. Changes to the Privacy Policy

MicroVida reserves the right to update this Privacy Policy at any time. Whenever significant changes occur, users will be notified via the website or by email.

Last updated: 01/02/2025

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9. Contact

If you have any questions or concerns regarding this Privacy Policy, you can contact us at:

📧 Email: geral@microvida.pt